In August eight of the top ten publishers saw month-on-month decline, which marked a correction after an eventful July (in which the Paris Olympics kicked off, Joe Biden left the US presidential race and Donald Trump was shot). The Fox web traffic decline contrasts with the network’s reported surge in TV viewership around the election. People.com, the website of People magazine, saw the largest fall among the top ten, losing 10% of its audience compared with October.

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Celebrity news website People and the BBC were the only sites in the USA top ten to post year-on-year traffic growth. The biggest decline among the top ten were at MSN, down 28% year on year and 8% month on month to 168 million visits. The biggest increases were at The New York Times (up 9% year on year to 474.5 million visits) and CNN (up 14% month on month to 356.7 million). Many of the biggest news websites in the US moved back into growth in June, according to the latest data from Similarweb. The biggest decline in the top ten was at syndication website MSN, down 10% month on month and 38% year on year to 145.2 million visits in fifth place.

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The biggest year-on-year drop among the top ten was seen at Gannett’s USA Today, which shed 17% of its March 2024 traffic to attract 134.7 million visits last month. Three in five of the top 50 news websites in the US recorded year-on-year growth, with the biggest percentage increase seen at sports news site Athlon Sports. Rival title The Mirror, which is yet to feature in the top 50 US news websites, grew 631% year on year to 15.1 million visits in April 2025 according to Similarweb data. Substack rose to 19th position with growth of 42.5% year on year to 67.7 million visits in the US for its network of newsletter-driven websites. Only 15 out of the top 50 news websites in the US grew traffic year on year in May, according to the latest data from Similarweb. More than half (29) of the 50 biggest news websites in the US saw a month-on-month decline.

• Also possibly reflecting interest in the US presidential election, the fastest monthly growth among the top 50 was seen at Real Clear Politics, where visits were up nearly 40% compared with September.
• Real people aren’t allowed to post on the platform, but humans can scroll through Moltbook as observers.
• Among the top 50, Newsweek, which has topped the list for growth in several of the past months, was only the third fastest growing site year-on-year despite another strong month.

The UK-based Sun was the fastest faller, down 59% year on year to 23 million visits per month, according to Similarweb estimates. The biggest year-on-year increases were at The Arena Group’s Men’s Journal, up 309% compared to June 2024 to 25.1 million visits, and Substack, up 57% to 73.9 million visits. The biggest month-on-month increase in June was at The Times of Israel, which saw its visits almost double to 23.7 million in the US (up 98%). The other newsbrands to report month-on-month growth were Newsbreak (up 6%), SFGate (4%), USA Today (3%), and LA Times and India Times (both 1%). Similarly six sites reported month-on-month growth for August, with this hugely increasing to 35 in September.

The New York Post (down 34% to 93.5 million) and MSN (down https://www.spoilertv.com/2023/07/sweet-magnolias-season-3-series-review.html 28%) saw the biggest year-on-year declines in the top ten. Sign up for Press Gazette’s weekly Future of Media US newsletter on Substack for more stories like this Men’s Journal therefore rejoined Press Gazette’s top 50 ranking, having also featured with significant growth in May and June 2025. Hollywood’s biggest names gathered at the Beverly Hilton for the 98th Academy Awards Luncheon Tuesday. “American Love Story” re-creates JFK Jr. and Carolyn Bessette’s life in NYC — where, a friend said, he would take off his shirt to lure the paparazzi. Heartbreaking photographs show the gutted four-story building, with most of its floors reduced to burnt rubble.